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Research papers

Understanding the new generation

The central tenet of this paper is to go beyond standard demographics and look in detail at one specific demographic group: Young people aged 13-25 in Saudi Arabia. 3845 young people were interviewed across the Kingdom. The overall objective was to...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Anne Sayers
June 15, 1992
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Citation

Sayers, A. (1992a, June 15). Understanding the new generation. ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/understanding-the-new-generation